The 12 Week Year Field Guide

Update your thinking and avoid complacency with the 12 week year

Are you ready to change your life? This hands-on template for implementing advice from the game-changing bookThe 12 Week Year is a study guide that makes it easy for anyone to apply the 12 week year to their own lives. Instead of getting bogged down in annualized thinking that produces pitfalls and saps productivity, follow along with this guide to redefine your year to be just 12 weeks long. By doing so, youll avoid complacency, begin to focus on what matters most, create better clarity, and develop a sense of urgency so that now is always the right time to act.

Applicable to business growth, career goals, and life in general, the 12 week plan will help you improve in anyor everyarea. By closing the knowing-doing gap, youll discover how to execute on what you already know and greatly expand the boundaries of your capabilities. Learn to:

• Create your personal and business visions with step-by-step tips
• Develop your own 12 week plan by applying what you know to what you do
• Put over 10 years of field-tested content, exercises, and templates to work for you
• Build a 12 week commitment and apply the system to your own life and business

Take back your life, improve your thinking, and advance your business or career by implementing real-world, hands-on methods inThe 12 Week Year Study Guide.

BRIAN MORAN is the founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. Known as the leading expert on execution and implementation, he developed his unique talent for guiding individuals and organizations to growth and prosperity by blending his background as a corporate executive with his experience as an entrepreneur. He isTheNew York Times bestselling coauthor, with Michael Lennington, ofThe 12 Week Year.

MICHAEL LENNINGTON, co-author ofThe 12 Week Year, helps his consulting and coaching clients to avoid the low-productivity pitfalls of annualized execution. He guides individuals, teams and entire organizations as they create the breakout results that they are truly capable of.

PREFACE vii

OVERVIEW OF THE 12 WEEK YEARTM ix

CHAPTER 1

Becoming a Visionary 1

Exercise #1: Have Do Be 2

Exercise #2: Long-Term Vision 4

Exercise #3a: Three-Year Personal Vision 5

Exercise #3b: Three-Year Business Vision 6

Exercise #4: 12-Month Vision (Optional) 7

CHAPTER 2

Establishing Your Goals and Building Your Plan 11

Starting with the End in Mind 11

Writing Effective Goals 13

12 Week Plan Tactics 16

CHAPTER 3

Making and Keeping 12 Week Commitments 25

Benefits of Keeping Commitments 26

CHAPTER 4

Installing Process Control 31

Weekly Plan 31

Weekly Accountability Meeting (WAM) 33

Daily Huddles 35

12 Week Theme 36

12 Week Year Celebrations 37

CHAPTER 5

Scorekeeping 41

The Four Weekly Execution Scenarios 45

Great Week after Great Week: The Weekly Execution Routine 47

CHAPTER 6

Using Your Time Intentionally 51

Constructive Belief #1: Your Time Is at Least as Valuable as the Time of Others 51

Constructive Belief #2: You Cant Get Everything Done 52

Constructive Belief #3: Work on the High Priority, Money-Making, Results-Generating Activity First 52

Constructive Belief #4: Breakthrough Requires Breakout from Your Old Systems 53

Constructive Action: Create a Model Workweek and Implement It 53

CHAPTER 7

12 Week Year Review and Planning 61

12 Week Year Review and Planning 62

Quality of Life 63

Success Disciplines 65

Breakthroughs 66

CHAPTER 8

Confront the Truth (Optional Section) 69

Confronting the Truth Example 12 Week Execution Data 70

Confronting the Truth 71

CHAPTER 9

12 Week Year Game Plan 97

CONCLUSION 115

ABOUT THE AUTHORS 117